Jeph Loeb & Joe Madureira on Ultimates 3
Unless you have been living under a rock for the last few days, you have probably heard that the creative team for Ultimates v3 will be Jeph Loeb and Joe Madureira.
For more the details see the Newsarama article.
Also, Mark Millar and Bryan Hitch share their thoughts on the announcement at Newsarama here.
A few months ago House of M #3 failed to crack the Internet in half, but it seems that this announcement has done just that.
On one side of the coin there are those that feel that this decision is too big of a departure from the current look and feel of the title. They believe it to be a mistake and want a creative team that better suits the tradition of the Ultimates.
On the other side of the coin are those that feel a new look would be good for the title. After all, why would the new team try to imitate Mark Millar and Bryan Hitch’s take on team? Imitation is generally the sincerest form of flattery, but it doesn’t usually make for good comics. As you may guess this is the camp that I fall in.
I love what Millar and Hitch have done on the Ultimates, but having a creative team come in that has a similar writing and artistic style would have been a bad idea. Plus, let’s face it this is some pretty shocking stuff.
Millar and Hitch always said that they would be done with the Ultimates after Volume 2, so naturally everyone started guessing on the new creative team almost immediately. I heard names dropped ranging from Frank Quitely and Grant Morisson to Brian Bendis and David Finch on various message boards. While those people are all talented, the initial shock of this announcement just can’t be beat
The next thing to address is how this will sell. I for one think that All-Star Batman & Robin #1 showed the limit of the Direct Market, but Ultimates 3 has a shot at getting over 300,000 if they ship it with a variant cover.
I think they will completely kill that month if they ship #1 with a Joe Madureira cover and another with a Michael Turner variant. The ratios should be 50/50 of course, but if they want to put out a retailer incentive cover (like they did with Wolverine #21) by Madureira that can only help the book further.
This is going to get enough hype as it is with Jeph Loeb’s return to Marvel and Joe Madureira’s return to comics they have a bona-fide cash cow on their hands before the issue even sees print.
No artwork is available yet of Madureira’s Ultimates, but over on his HeroRealm board, Rob Liefeld says that his Captain America looks great.
It is also cool that history is repeating itself in a way. Mark Millar partially got the Ultimates gig after writing a team of Avengers analogues in the Authority. Jeph Loeb is currently writing a team of Avengers analogues in Superman/Batman.
Needless to say this is very good news and I for one will be rooting for this book to top the charts come its release.